Primer vs. Moisturizer vs. SPF: What Comes First in Your Skincare Routine?

If you've ever stood in front of your mirror wondering, “Do I apply primer before or after SPF?” - you're not alone. The order of skincare and makeup products matters...

The Everything Shower

What is the Everything Shower? We break down the viral self-care trend, how to do it right, and the Grown Alchemist products that elevate every step. 

The Tote That Carries More Than Just Products

Why Exfoliating Is More Than Skin Deep

Nobody’s really talking about this.   Not on TikTok, not in the group chat. But we will—because it might just be the most overlooked step in your body care ritual.  We’re talking about exfoliation. Specifically,...

The Everything Shower Doesn’t End in the Shower

Everyone’s talking about the Everything Shower.  The slow escape. The clean reset. The full-body ritual.  But here’s the truth: the magic happens when the water stops. 

The Soundtrack to Your Everything Shower

The Everything Shower isn't just a shower. It's a ritual. And every ritual needs a soundtrack. So yeah, we made one.

The Ultimate Body Care Routine

Self-care starts with skin care. A consistent and thoughtfully designed body care ritual doesn’t just enhance your skin - it nurtures your mood, calms the nervous system, and boosts your...

What Jake Shane’s TikTok Got Right About the Everything Shower

Lorde blasting. Tears flowing. Our Hydra-Restore Shampoo + Conditioner casually in frame. TikTok’s Jake Shane gave the world a raw, emotional Everything Shower and yeah, our products were there for...

The Art of Shaving: Elevating a Daily Ritual

In a world obsessed with speed and convenience, the daily shave is often rushed - a quick, mechanical task squeezed into a busy morning. But what if shaving could be...